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Key Programs and Services

The Wheat Marketing Center (WMC) exists on the technical crossroads of the international wheat industry, providing technical training and grower workshops, innovative research, product development, and crop quality testing services. WMC focuses on promoting U.S. wheat by demonstrating its quality and functionality in Asian noodles, crackers and biscuits, tortillas and flatbread, and other baked products. Pilot scale production lines (pictured above), state-of-the-art quality testing equipment, and rich technical expertise provide great value to our state wheat commission partners, wheat industry stakeholders, and millers and food manufacturers around the world.

This Week: Feb 17-21

This week technical Director Dr. Jayne Bock, and lab technician Autumn Sicard travel to Kansas for the annual Wheat Quality Council meeting. Founded in 1938, the Wheat Quality Council is a coordinated effort by breeders, growers, millers, and bakers to improve the quality of U.S. grown wheat and flour. As a collaborator, Wheat Marketing Center provides testing and evaluation of new and emerging varieties developed by public and private breeders, with the goal of ensuring that the varieties that farmers grow, meet the quality needs of customers around the world.

Wheat Innovation Lab Videos

Tortilla Line (coming soon)

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

STAY CONNECTED

2025 YTD Activity at Wheat Marketing Center

0
Lab Tests
0
Entities Engaged
0
States & Countries Engaged

AS OF JANUARY 2025

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