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Key Programs and Services

The Wheat Marketing Center (WMC) exists on the technical crossroads of the international wheat industry, providing technical training and grower workshops, innovative research, product development, and crop quality testing services. WMC focuses on promoting U.S. wheat by demonstrating its quality and functionality in Asian noodles, crackers and biscuits, tortillas and flatbread, and other baked products. Pilot scale production lines (pictured above), state-of-the-art quality testing equipment, and rich technical expertise provide great value to our state wheat commission partners, wheat industry stakeholders, and millers and food manufacturers around the world.

This Week: November 3-7

This week WMC Executive Director, Mike Moran, travels to Austin, TX for the U.S. Wheat Associates (USW) Fall Board Meeting where he presents “WMC Quality Innovations and Programs” to the USW Wheat Quality Committee. WMC Technical Director, Dr. Jayne Bock travels this week throughout Southeast Asia for the USW Crop Quality Seminar Tour, sharing 2025 crop research and data with international customers. These annual seminars help international buyers make informed purchasing decisions for all U.S. wheat classes.

Wheat Innovation Lab Videos

Tortilla Line (coming soon)

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

STAY CONNECTED

2025 YTD Activity at Wheat Marketing Center

0
Lab Tests
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Entities Engaged
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States & Countries Engaged

AS OF AUGUST 31, 2025

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