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Key Programs and Services

The Wheat Marketing Center (WMC) is one of the technical crossroads of the international wheat industry, providing technical training and grower workshops, innovative research, product development, and crop quality testing services. WMC focuses on promoting U.S. wheat by demonstrating its quality and functionality in Asian noodles, crackers and biscuits, tortillas and flatbread, and other baked products. Pilot scale production lines (pictured above), state-of-the-art quality testing equipment, and rich technical expertise provide great value to our state wheat commission partners, wheat industry stakeholders, and millers and food manufacturers around the world.

This Week: August 15-21

Visiting Scholar Shikhadri Mahanta wraps up her research on the effects of Atmospheric Cold Plasma on soft and hard wheat flours this week, presenting her findings to staff, stakeholders, and industry peers. WMC hosts professionals from Nisshin, a Japanese milling company to go over current crop conditions as well providing a tour of the WMC facility and services. New crop wheat samples are arriving daily as the team continues to grade and analyze this year’s harvest.

Wheat Innovation Lab Videos

Tortilla Line (coming soon)

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

BAKERin: Measuring Flour Quality with the Alveolab

The alveolab is a tool that measures the tenacity, extensibility, elasticity, and baking strength of flour and dough. Dr. Lin Carson and Dr. Jayne Bock explore its capabilities and usage tips in this video.

News and Updates

August Spotlight: US Wheat Associates

As August begins and wheat harvest continues across the United States WMC is pleased to highlight our work with U.S. Wheat Associates (USW) in hosting international trade teams. Working with USW staff around the world, the Portland office organizes groups from different countries to learn about U.S. wheat quality and to see firsthand how this year’s crop will meet their import needs. During the next several months WMC will host representatives from Japan, Korea, the Philippines, Vietnam, Taiwan, and Thailand. These trade teams include bakers, millers, import companies, and government officials and others with an interest in the value that U.S. grown wheat provides for their products. These trade teams provide WMC with an opportunity to promote the quality and value of wheat classes and learn about the needs of customers abroad.

At the end of August, USW holds its World Staff Conference. USW staff from all 15 of their offices around the world gather to discuss current crop and market conditions and strategize on ways to continually grow the value of U.S. wheat farmers. While attending the conference WMC executive director Mike Moran is sitting on a panel with two of our partner labs, IGP of Kansas and NCI in North Dakota to discuss how we can best serve the activities of USW and foster improved understanding of wheat quality, and the advantages of the different classes of wheat for specific end use qualities.

STAY CONNECTED

2022 YTD Activity at Wheat Marketing Center

0
Lab Tests
0
Entities Engaged
0
States & Countries Engaged

AS OF JULY 2022

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